Tune Talk, a Malaysia-based mobile virtual network operator (MVNO), has officially completed its migration to Amazon Web Services (AWS), making it the nation’s first fully cloud-enabled telco operator.

This transformation propels Tune Talk to deliver faster, more personalized services while setting a new benchmark for agility and innovation in the local telecommunications
industry, Tune Talk said in a statement on Wednesday.

By adopting a cloud-first approach, Tune Talk can now launch new prepaid products twice as fast, cutting development time by 50 percent.

Leveraging customer insights through AWS’s advanced analytics tools, Tune Talk can create tailored plans and tariffs that directly address the diverse needs of its user base.

With its data-driven strategy, the company said it transforms customer feedback into actionable solutions, providing personalized experiences and targeted initiatives for specific market segments to remain competitive.

This enhanced agility and speed allows Tune Talk to match industry leaders, enabling rapid rollouts and ensuring it remains a strong contender in the highly competitive telco space.

“Becoming fully cloud-enabled is a monumental step for Tune Talk. This is not just about adopting new technology; it’s about delivering what our customers need, when they need it,

“Our ability to provide faster, smarter, and customer-driven solutions solidifies our position as a key player in Malaysia’s telco market,” said Gurtaj Singh Padda, Executive Director of Tune Talk.

It is noted that cloud migration also eliminates the need for physical servers, reducing infrastructure costs and freeing up space.

With AWS’s cutting-edge capabilities, Tune Talk has enhanced operational scalability and built a more reliable and efficient network for its subscribers.

Tune Talk noted the firm has achieved significant milestones with AWS artificial intelligence (AI) and machine learning tools, including Amazon SageMaker, which have enabled them to remain fully operational 99.999 percent of the time through proactive issue prediction and resolution.

Customer data is securely housed in a purpose-built data lake on Amazon S3, enabling actionable insights into customer behavior.

These insights power personalized campaigns, AI-driven user experiences, and effective collaborations with partners, further strengthening Tune Talk’s competitive advantage, said the statement.

“Cloud technology allows us to be more agile and mobile,

“Whether it’s creating innovative products, responding to customer needs, or scaling services, Tune Talk is now operating at a pace and efficiency that redefines what’s
possible in the telco space,” added Gurtaj Singh.

According to the statement, Tune Talk is also actively exploring AWS bedrock and generative AI capabilities to further enhance its service offerings.

This builds on its commitment to predictive analytics, enabling the development of innovative solutions tailored to customer preferences and advancing customer interaction models.

“In the rapidly transforming telco industry where operators are sharpening their focus on agility, efficiency, and the ability to offer personalized products and services at
speed, this strategic move to AWS positions Tune Talk to lead the industry in customer-centric innovation as a key differentiator,” said Vikram Rao, Managing Director, Enterprise, AWS ASEAN.

“By migrating to AWS, Tune Talk gains the flexibility and scalability of the cloud, and can harness the power of AI and machine learning to anticipate customer needs,
optimize performance, and drive future-ready telco services, safely and securely,

“We are excited to support Tune Talk’s vision to scale through the power of cloud and shape the future of customer service with generative AI,” he added.

With its fully cloud-enabled infrastructure, Tune Talk said the firm is poised to lead the charge in offering smarter, faster, and more customer-centric telecommunications services in Malaysia.

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