Aura Private Equity has on Thursday announced a AU$28.5 million ($18 million) investment into Singapore-based Global Incentive Solutions, the parent company of Giftaway, a business with capabilities in digital rewards and incentives in the Philippines.

Aura Private Equity said in a statement that this investment, made in collaboration with its co-investors, will fuel Giftaway’s growth as it expands its services to more businesses and continues to support financial inclusion in the region.

With this investment, Giftaway is set to scale its operations, expand its merchant network, and enhance its digital rewards platform to meet growing demand in one of Southeast Asia’s fastest-growing economies.

It is noted that Giftaway has already established itself as a trusted partner to over 500 blue-chip companies and small and medium-sized enterprises (SMEs), providing tailored digital voucher solutions that strengthen customer and employee relationships.

A significant portion of Giftaway’s clients are financial institutions, making it a key player in promoting access to credit, insurance, and other financial services—a vital step towards greater financial inclusion.

For Alvin Tan, Chief Executive Officer and Founder of Giftaway, this investment marks a defining moment in the company’s journey.

“Welcoming our first institutional investors is a transformative milestone. Aura’s expertise and network will be instrumental in scaling Giftaway’s leadership in the digital rewards space,

“By partnering with Aura Private Equity, Giftaway gains not only financial backing but also the strategic support and network needed to accelerate growth and strengthen its position in the market,” he added.

According to Aura Private Equity, the firm focuses on identifying and investing in companies with market-leading capabilities and strong growth potential, and its investment in Giftaway aligns with its commitment to supporting innovative businesses in high-growth sectors.

“We see immense potential in Giftaway’s ability to lead in a fast-growing, consumer-driven economy. Their solutions not only drive engagement but also support greater financial inclusion across the Philippines,

“With a consumer-driven economy and a rapidly expanding digital landscape, Southeast Asia presents significant opportunities for businesses like Giftaway to scale and make a lasting impact,” said Calvin Ng, Managing Director of Aura Group.

Aura Private Equity highlighted that this investment marks a significant step in shaping the future of digital rewards and engagement across Southeast Asia.

With Giftaway’s market-leading digital incentives platform, it sees a future where businesses can create stronger, more meaningful connections with their customers and employees.

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