Delivery Hero continues geostrategy optimization and exits Thailand

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Delivery Hero SE, the Germany-based delivery platform, announced Wednesday that foodpanda, its Asia-based business, will stop operating its platform, food and grocery delivery services in Thailand on May 23, 2025.

Delivery Hero said in a statement that this decision is in line with Delivery Hero’s focus on optimizing its geostrategy – as shown by the previous discontinuation of operations in countries such as Denmark, Ghana, Slovakia and Slovenia.

It said Delivery Hero will continue concentrating efforts in other parts of APAC where the Group sees greater return.

The Company’s regional team which provides services such as marketing and people operations for the Asia-Pacific region, and is based in Thailand, will continue to operate as usual.

“Delivery Hero thanks its employees, customers, partners and riders in Thailand and is committed to supporting them during the transition period,” said the statement.

Delivery Hero is the world’s local delivery platform operating its service in around 70 countries across Asia, Europe, Latin America, the Middle East and Africa.

The company started as a food delivery service in 2011 and today runs its own delivery platform on four continents.

Additionally, the firm is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes.

Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

 

#FoodpandaExitThailand #DeliveryHeroStrategy #ThailandFoodDelivery #MarketExit #APACBusinessShift

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