Douyin E-commerce reorganizes ops to streamline merchant support

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2024-12-05 13:24:20

Douyin’s e-commerce operations will consolidate under unified management to boost collaboration across merchant tiers. Douyin E-commerce has reportedly undergone internal restructuring, according to 36Kr. Industry operations, previously divided between the A and B groups, will now be unified under Zhao Rui, the former head of the B group. Zhao will report directly to Wei Wenwen,...

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