Lazada Malaysia has on Thursday introduced AI Lazzie – a new, integrated shopping assistant that transforms how shoppers navigate, discover, and shop on the platform.

The firm said in a statement that powered by artificial intelligence (AI), the debut of AI Lazzie aligns with its commitment to delivering cutting-edge experiences with the best prices, meeting the needs of Southeast Asia’s digital-savvy shoppers.

Alongside this technological innovation, Lazada has also released a whitepaper exploring AI adoption across Southeast Asia, revealing key insights into how AI is changing the online shopping experience for consumers.

Jointly developed with Kantar, the whitepaper “Artificial Intelligence Adoption in eCommerce in Southeast Asia” surveyed more than 6,000 shoppers across six Southeast Asian markets in which Lazada operates – including Malaysia – to comprehend the usage and adoption of AI on eCommerce platforms by analyzing awareness, trust and preferences, shopping behaviors, as well as consumer pain points.

The study revealed that 88 percent of consumers make purchase decisions based on AI-generated content and recommendations, demonstrating a high level of trust in AI-driven insights.

At least half of the respondents (52 percent) also cited convenient shopping as a top reason for embracing AI in their personal lives, underscoring the value they see in it for providing ease and efficiency in their shopping experiences.

Notably, over one-third of the respondents have rated AI features such as chatbots (47 percent), visual product searches (40 percent), and translations (40 percent) as features that help address their shopping needs.

Of those who actively use AI features, 92 percent consumers appreciate the personalized recommendations, while 90 percent value AI’s role in summarizing product information, illustrating the demand for AI solutions in simplifying the shopping journey and streamlining decision-making.

Half of the respondents (49 percent) have also expressed that AI improves discovery, customer service, and increases enjoyment during online shopping.

With 80 percent of respondents using AI features on eCommerce apps at least once a week, AI integration in eCommerce platforms are poised to deliver more holistic and exceptional shopping experiences, said Lazada.

In response to the demand for advanced, personalized shopping experiences, Lazada has launched a suite of AI upgrades that aim to enhance four critical dimensions (4Ds) of the user experience: discovery, dependability, deals, and decision-making.

This ensures that consumers can enjoy a high-quality shopping experience, relying on Lazada’s AI to efficiently find the best assortments, value, and services tailored to their needs.

The suite of AI upgrades includes AI Lazzie – an interactive, conversational personal shopper that provides 24/7 tailored assistance for a range of shopping needs.

A first-of-its kind eCommerce AI chatbot powered by OpenAI ChatGPT, AI Lazzie is accessible through the Message+ feature on the Lazada app and can offer users contextual responses, product recommendations, and access to exclusive deals, vouchers, and discounts.

Based on user interactions, purchase history, and personal preferences, AI Lazzie is also able to curate a selection of personalized product suggestions, offering everything from budget-friendly essentials to high-end picks.

Fashion enthusiasts can now select virtual models to visualize clothing fits and sizes generated from product images, with Lazada’s AI even capable off recommending clothing sizes based on the AI model.

For sellers, this feature can help reduce marketing and operation costs for sellers, improving sales efficiency.

Lazada’s AI can also summarize customer feedback, providing quick overviews of product review, helping consumers make informed shopping decisions quickly.

Additionally, it can even produce engaging and informational product listings to highlight key product features.

Lazada Group is a Southeast Asia’s eCommerce platform.

For the last 12 years, the firm has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology.

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