Portcast, the Singapore-based provider of real-time transportation visibility and predictive analytics, has on Monday announced it has raised $6.5 million in a Series A funding round.

The round was led by Susquehanna Asia VC, with participation from Hearst Ventures, Signal Ventures, and existing investors including Wavemaker Partners, TMV, and Innoport, Portcast said in a statement.

The new funding will accelerate Portcast’s product innovation, particularly in leveraging generative artificial intelligence (AI) to improve risk management, transport planning, and invoice auditing capabilities.

The company plans to expand deeper into key markets across Asia Pacific and Europe, and strengthen integrations with technology partners.

With this investment, Portcast is well positioned to deliver on its mission of making global trade more resilient through actionable data.

Nidhi Gupta, Founder and Chief Executive Officer of Portcast, said supply chain disruptions have become the norm, driving up costs for shippers and logistics service providers globally.

“It is no longer enough to monitor shipments; the priority now is to drive actions from visibility data through automated recommendations,

“That’s why we’re committed to building a product that uncovers risks in transport but more importantly, automatically suggests actions to reduce freight costs and/or improve customer experience,” she said.

According to her, in today’s challenging economic climate, the support from both existing and new investors is a testament to the customer satisfaction they have achieved and the confidence in their approach.

“Looking ahead, we’re eager to expand in Asia Pacific and Europe, strengthening partnerships to bring our solutions to even more companies,” she added.

Portcast it a firm provides real-time transportation visibility and predictive analytics for global supply chains.

Leveraging proprietary machine learning and generative AI, the platform processes over 5 million data points daily from over 370 carriers, 800 ports, geolocation data from satellite and terrestrial sources, voyage and risk data, as well as data from documents, invoices, and enterprise resource planning (ERP) systems.

Portcast serves shippers, logistics service providers and transportation management system (TMS) systems, offering a unified and reliable visibility solution.

The platform is used by industry leaders such as AIT Corp, Sumitomo Warehouse, MPG Group, Otentic Customs, FreshCo, and Wilo Group, Portcast is transforming supply chain efficiency on a global scale.

Amid increasingly fragile global supply chains and heightened disruption, Portcast’s continued investment in its AI technology helps protect clients’ profitability.

Portcast provides proactive exception management, with explainable reasons and recommends alternate actions to enable shippers and logistics service providers to improve productivity, operational cost and carbon emissions in transportation.

Their data network integrates data from carriers, terminals, geolocation and risk data, and proprietary documents to provide accurate visibility through a single, easy-to-integrate API and portal.

Utilizing machine learning and advanced large language models (LLMs), it delivers actionable insights to improve operational and financial transparency in the supply chain.

Richard Hsu from Susquehanna Asia VC, said Portcast has tapped into both public and proprietary data that brings accurate and explainable transportation visibility.

“But what sets them apart is their ability to turn that data into practical, actionable insights for their customers, setting a new benchmark in logistics decision-making,

“We’re excited not only by what Portcast has already accomplished but also by its potential to solve more challenges in global trade with its unique data approach,” he added.

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