Kamereo International, which operates a business to business (B2B) food supply e-commerce platform in Vietnam, has raised $7.8 million in its Series B funding round.

The firm said in a statement on Monday that the funding was raised from Sumitomo Corporation, Inspire, SMBC Venture Capital, Mitsubishi UFJ Capital, Reazon Holdings, INC, and other individual investors.

With this latest funding round, the total amount raised by the company is now exceeding $15 million.

The funds raised will be allocated to expanding operations in multiple cities across Vietnam.

This includes strengthening the product offering, diversifying activities, introducing new services (such as marketplace model), and further developing product features.

The company is continuing its nationwide expansion across Vietnam, beginning with Hanoi.

It is also branching out into other related sectors, including marketplace operations and direct imports.

In December 2024, the firm expanded operations to Hanoi, complementing its presence in Ho Chi Minh City.

Together, these two cities account for over 50 percent of Vietnam’s gross domestic product (GDP), marking a significant step in the company’s nationwide expansion.

Kamereo has also built a system for daily refrigerated transportation connecting the northern and southern regions of Vietnam.

In the future, it plans to establish logistics and sales operations in various cities in the central region as well.

Recently, the firm has seen an increasing demand for purchases from customers in cities beyond Ho Chi Minh and Hanoi, and it is rapidly working towards a system that can fully cover all regions of Vietnam.

“Kamereo successfully overcame the nationwide lockdown in Vietnam until the third quarter of 2021 and since then has been able to significantly grow its business and improve profitability,

“Its customer base extends beyond restaurants to include supermarkets, convenience stores, factories, schools, hospitals, and more,” said the firm.

It noted the company continues to expand its product offering to establish a system capable of meeting customers’ needs comprehensively.

“While in developed countries such as Japan or the United States, major wholesale companies and agricultural cooperatives dominate the food supply chain, in Vietnam, such players are absent, and the market is primarily composed of many individual dealers,

“With a market of $100 billion with a compound annual growth rate (CAGR) over 5 percent over the next five years and no clear market leaders or winners, there is room for Kamereo to become a major player in the industry,” it added.

Kamereo is enhancing its marketplace business by leveraging its wide last-mile delivery network, three temperature-zone warehouse capabilities, organic web traffic, and its large client base of over 3,000 customers.

As its first project, Kamereo formed a comprehensive business partnership with GYOMU JAPAN, the operator of the Gyomu Super business in Vietnam, run by Kobe Bussan.

Through this collaboration, approximately 450 Gyomu Super products are now available for purchase on Kamereo.

As the initiative has been well-received by customers, the company plans to continue increasing the number of partner companies in its marketplace.

Kamereo has also been strengthening the development of its private label since last year and plans to allocate a portion of the recently raised funds to further enhance this development.

“Following this funding round, we plan to collaborate with our retail business, Fujimart, which we operate in Hanoi, to support Kamereo’s business expansion,

“Through this partnership and new services, we aim to deliver high-quality, safe, and reliable food to an even greater number of customers,” said Hiroki Takeno, executive officer, Retail SBU Head, Sumitomo Corporation.

Manabu Fujimoto, Director of Inspire Investment, believes that Kamereo’s vertically integrated supply chain provides mutually beneficial value indispensable for business expansion, while staying attuned to the needs of customers and the market.

“Through this investment, we aim to create opportunities for cross-industry collaboration with the companies supported by our fund and strive to enhance business value by leveraging synergistic effects,” he added.

Motohiro Takeuchi, Deputy General Manager, Investment Department IV, SMBC Venture Capital, said with this investment, the firm aims to leverage its group network to provide various forms of support in realizing the vision of “redefining the food industry.

Taiki Goto, Deputy General Manager, Investment Department II, Mitsubishi UFJ Capital, also said the firm will support Kamereo endeavors by leveraging MUFG’s Southeast Asia network to help realize their ambitions.

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