AirAsia MOVE, a Malaysia-based online travel agent (OTA) in, has on Friday announced a partnership with Tongcheng Travel, a player in China’s travel industry, to enhance travel solutions.

AirAsia MOVE said in a statement that this partnership marks a significant milestone for the firm and Tongcheng Travel in achieving resource integration, enriching user experiences, and driving innovation in product development.

Both parties will work together on several initiatives aimed at enhancing travel experiences, offering greater convenience, and delivering more value to customers across both platforms.

Key areas of focus include the development of a cutting-edge business to business (B2B) platform, innovative duty-free shopping solutions, and integrated rewards programs in the future.

“This partnership with Tongcheng Travel represents a significant step forward in AirAsia MOVE’s mission to bring unparalleled value and convenience to travelers in our respective markets,” said Nadia Omer, Chief Executive Officer of AirAsia MOVE.

“By combining our strengths, we’re creating innovative solutions that enhance the travel experience and redefine industry standards,

“We look forward to unlocking new opportunities together and delivering exceptional experiences to our customers,” she added.

Gong Xiaolei, Assistant Vice President of Tongcheng Travel, stated the firm has always valued its partnership with Capital A, and the signing of this agreement with the AirAsia MOVE platform will serve as an important milestone in further strengthening their collaboration.

“As a leading innovator in China’s online travel industry, Tongcheng Travel’s ‘one-stop’ booking platform offers comprehensive coverage of travel scenarios,

“Meanwhile, AirAsia MOVE boasts a large user base and rich, high-quality travel resources in Southeast Asia,” she said.

According to her, the close cooperation between the two companies will provide Chinese travelers with more diverse and high-quality services for trips to Southeast Asia, while also enhancing the travel experience for Southeast Asian tourists visiting China.

Beyond these initiatives, AirAsia MOVE and Tongcheng Travel will engage in user experience knowledge sharing to further optimize and leverage each other’s robust platforms, aside from exploring potential inventory partnerships covering flights, hotels, and ride-hailing services, creating a robust ecosystem for travelers, said the statement.

AirAsia MOVE, which is the digital travel platform of Capital A, offers a seamless travel experience with options for flights from over 700 airlines worldwide, including low-cost carrier AirAsia, and nearly a million accommodation options, as well as airport-rides, online duty-free shopping, access to live events and activities and more on its platform.

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