Auto Bavaria, an authorized dealership for premium automaker in Malaysia, has on Wednesday announced a strategic collaboration with Malaysian financial services provider Affin Group to enhance the country’s electric vehicle (EV) charging infrastructure.

Auto Bavaria said in a statement that this partnership aligns with both organizations’ environmental, social and governance (ESG) goals, aimed at fostering more responsible mobility solutions.

It is noted that Auto Bavaria has consistently supported Malaysia’s transition to smart and efficient transportation.

By partnering with Affin, Auto Bavaria said the firm is set to accelerate the availability and accessibility of EV charging facilities across the region.

“At Auto Bavaria, we believe that electric vehicles are the driving force behind future mobility. This partnership with Affin underscores our dedication to enhancing EV infrastructure development and supporting Malaysia’s shift towards a low-carbon economy,

“Together, we are empowering drivers to make responsible mobility choices and contribute to a lower carbon footprint in their automotive ownership needs,” said Vi Thim Juan, Managing Director of Auto Bavaria.

Wan Razly Abdullah, President and Group Chief Executive Officer of Affin Bank Berhad, has also expressed his enthusiasm for the EV charging facilities, highlighting the firm’s long-standing partnership with Auto Bavaria and commitment to sustainability.

“Our collaboration reaffirms AFFIN’s unwavering commitment to our ESG agenda, creating a positive impact for the future while providing a seamless and convenient customer experience,

“This initiative aligns with the ‘Unrivalled Customer Service’ and ‘Responsible Banking with Impact’ pillars of our AX28 Strategic Plan,” he added.

He added that leveraging the firm’s expertise in auto financing, they are committed to making EVs more accessible.

“Customers can explore our range of EV offers, including tailored financing options designed to simplify the purchase journey and enhance affordability,

“We believe this will make EV ownership easier and more achievable, contributing to a broader shift towards sustainability,” he said.

This partnership also sees the installation of seven units of AC Chargers and one unit DC charger at EV charging stations at Menara Affin in the Tun Razak Exchange, Malaysia’s International Financial Center.

By focusing on eco-conscious infrastructure development, both entities are taking proactive steps to facilitate Malaysia’s sustainable mobility and smart living, said the statement.

Established in 1988, Auto Bavaria, a division of Sime Darby Auto Bavaria Sdn Bhd, is the biggest retail and service organization for BMW, MINI and Motorrad in Malaysia.

Sime Motors is one of the core businesses of Malaysia-listed conglomerate Sime Group.

Sime Motors has presence in ten markets namely Malaysia, Singapore, Chinese Mainland, Hong Kong, Macau, Taiwan, Australia, New Zealand, Thailand and Indonesia.

Affin Bank Berhad operates as the financial holding entity of Affin Islamic Bank Berhad, Affin Hwang Investment Bank Berhad, Affin Moneybrokers Sdn Bhd.

Generali Insurance Malaysia Berhad and Generali Life Insurance Malaysia Berhad are affiliated companies of Affin Bank Berhad.

Affin Group provides an array of financial products and services catering to both individual, enterprise, commercial, and corporate clients.

The focus market segments are categorized under essential business units such as community banking, enterprise banking, corporate banking, treasury, and investment banking.

#EVCharging #Sustainability #SmartMobility #ESGInitiatives #GreenInfrastructure