Adyen and Atlas partner to improve payments technology for Singapore’s F&B businesses

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Adyen, the global payments platform, announced Thursday its partnership with Singapore-based restaurant operating system Atlas, to improve payments technology for Singapore’s food and beverage (F&B) businesses.

Adyen said in a statement that the collaboration drives backend innovation and greater efficiency for Atlas’ F&B operators through its AtlasPay solution by offering simplified, consolidated reporting, reducing the need for manual reconciliation, and providing reliable, user-friendly payments terminals that cater to customers’ preferred payment methods.

The partnership is one of the latest under Adyen for platforms, and has contributed up to 80 percent reduction in human errors, a 12 percent increase in direct sales, and an average of 10 percent manpower savings, since Atlas’ customers adopted AtlasPay.

Atlas is the driving force behind over a few hundred food and beverage (F&B) brands like A Hot Hideout, Haidilao, Saladstop, and PPP Coffee, enabling restaurants to run online storefronts, manage point of sale systems, integrate with third party logistics and food platforms, activate
customer loyalty, connect with essential tools, and leverage AI-driven insights.

“Our inherent tech-first background and keen understanding of the F&B landscape shape our innovative approach to solving challenges within the industry,

“That’s why we’ve collaborated with Adyen to build a platform to support our merchants’ core needs – from integrating technology to ease the load on smaller teams, to payment methods and compliance – so that they can focus on what matters most: running their business,” said Yi Sung Yong, Co-Founder and Chief Executive Officer, Atlas.

According to the statement, Singapore’s F&B sector is grappling with an increasingly saturated and competitive market.

Cited data from the Accounting and Corporate Regulatory Authority (ACRA), it noted a total of 3,047 F&B businesses closed in 2024 – the highest number of closures since 2005.

Additionally, in that year alone, the sector saw 307 business closures each month, according to the Ministry of Law.

These numbers highlight the growing operational and manpower challenges F&B operators must navigate, all while meeting rising consumer expectations for faster, more personalized
service.

This is further reinforced by new data from a recent YouGov survey commissioned by Adyen, which highlights the ongoing operational pressures faced by small and medium-sized businesses (SMB), particularly around accounting and payment reconciliation.

The findings reveal that on average, SMBs spend six hours on accounting weekly.

While 75 percent of current platform users report that their primary software as a service (SaaS) platform offers consolidated reporting, 49 percent still rely on multiple SaaS tools, creating added complexity rather than streamlining operations.

In fact, three in four the surveyed SMBs indicated that reconciling payments remains a key pain point (75 percent).

To remain resilient in a highly competitive environment, F&B businesses are increasingly looking toward integrated solutions that help them respond quickly to operational demands.

As part of this shift, the partnership between Atlas and Adyen delivers tangible improvements for restaurants to meet the needs of customers by offering faster, smoother checkouts with AtlasPay; reducing time on admin and providing a reliable, scalable platform built for business growth.

“F&B businesses today need flexible solutions that can support their operations from end to end. Many F&B players run with small teams and don’t have the bandwidth to manage multiple vendors or complicated systems,

“Our partnership with Atlas helps simplify this, so restaurateurs can focus on growing their business and connecting with customers,” said Ben Wong, General Manager, Southeast Asia and Hong Kong, Adyen.

 

 

#RestaurantTech #DigitalPayments #FandBInnovation #SMBSolutions #OperationalEfficiency

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