Malaysia’s automaker Proton and payment firm Touch ‘n Go Sdn. Bhd. have announced a strategic partnership to integrate Touch ‘n Go radio frequency identification (RFID) technology into the all-new Proton X50.

This collaboration, formalized through a memorandum of understanding (MoU), marks a significant milestone in advancing Malaysia’s connected mobility ecosystem, Proton said in a statement on Wednesday.

Under the agreement, every new Proton X50 will be pre-fitted with a Touch ‘n Go RFID tag at the production line, enabling seamless access to Malaysia’s extensive RFID-enabled highway network.

This initiative reflects both companies’ commitment to delivering smarter, more convenient driving experiences for Malaysian consumers.

“It’s about instant gratification. You drive your new Proton X50 off the showroom floor with RFID already installed, — just like that,

“This is not just about smarter mobility; it’s about bringing real value and delight into everyday journeys,” said Praba Sangarajoo, Chief Executive Officer of Touch ‘n Go Sdn. Bhd.

He added that as two proud homegrown Malaysian companies, this partnership is a celebration of what’s possible when local champions work together.

“It’s a move driven by purpose to create more seamless experiences for the people we serve, and to make everyday mobility feel easier, faster, and more intuitive,

“Touch ‘n Go is proud to co-create this milestone with Proton for Malaysians, by Malaysians,” he noted.

Launched on July 24 the all-new Proton X50 has achieved 2,000 units sales three weeks after its official unveiling.

“The Proton X50 has been PROTON’s star product for our SUV range and today, over 140,000 units have rolled off the production line at Tanjong Malim,

“With the launch of the all-new Proton X50, we have taken a quantum leap forward to improve the purchase value for customers by offering a new design and new technologies while keeping the price unchanged,” said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar.

By partnering with Touch ‘n Go, Proton is adding another new feature that fits perfectly with the model tagline of Intelligence That Amazes,” said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar.

According to him, aside from the Proton X50, there is scope to extend the partnership between the two companies to other models in the Proton range, to offer buyers of other models the same seamless driving experience.

“With other launches in our pipeline, Proton is looking to extend the fitment of Touch ‘n Go RFID tags to other models to offer an improved level of convenience to our customers,

“Our aim is to improve the level of customer satisfaction, and we think this is one of the steps we can consider towards achieving that goal,” he added.

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