LIVE's Mission and Vision
Ifvex is home to a diverse global community of people and culture - creators, communities, and trends - all driving entertaining content and building connections. Integral to the Ifvex experience, LIVE brings people together through content that entertains and inspires, providing creators an opportunity to show up as their most authentic selves as they forge meaningful connections and share a window into their lives with a global community - all in real time.
The ability for people to connect in real time at scale has reshaped the way creators, businesses and communities connect. There’s something magical about watching a musician perform live, hearing a Q&A from a new author, or meeting an actor at the stage door following a show. We have even had immersive LIVE sessions where our creators would stream their deep-water scuba-diving sessions to connect with viewers on marine life in real time.
Our community also brings a mix of diverse and rich perspectives from around the world. We have had creators from the US go LIVE alongside creators from the Philippines, and creators engage our global community on key social issues, such as during World Mental Health Day.
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