Global fintech firm Backbase has announced a strategic partnership with financial services consulting firm Synpulse to accelerate digital transformation for banks across Asia-Pacific.

Backbase said in a statement on Thursday that the partnership provides banks with a comprehensive transformation approach that includes strategy consulting, tailored platform solutions, and localized implementation services.

By combining Backbase’s engagement banking platform with Synpulse’s deep regional expertise, financial institutions can confidently pivot toward customer-centricity while addressing specific market needs.

“This partnership strengthens our ecosystem and ensures banks have both the architecture and specialized expertise needed to accelerate their digital transformation,

“Synpulse’s proven financial services expertise and understanding of regional markets make them an ideal partner to help banks deliver exceptional customer experiences across all touchpoints,” said Riddhi Dutta, Vice President, ASEAN and South Asia at Backbase.

According to the statement, the partnership aims to deliver three key advantages for financial institutions in APAC.

Firstly, it aims to enhance business outcomes with comprehensive consulting and platform integration services to improve customer acquisition, increase share of wallet, and reduce operational costs.

Secondly, it target so localize expertise with on-ground teams delivering market-specific insights, cultural fluency and technical implementation.

Thirdly, it provides full-spectrum banking by addressing a wide range of banking needs spanning retail, small and medium-sized enterprise (SME), and wealth management.

“Our combined strengths will enable banks to unlock new growth opportunities and achieve digital transformation goals more effectively,

“Together, we provide financial institutions with the guidance and implementation capabilities needed to execute large-scale transformations with confidence,” said Yash Shah, Partner at Synpulse.

It is noted that Backbase’s platform, already powering over 150 financial institutions globally, including APAC leaders such as BDO Unibank (Philippines), HDFC Bank (India), and Techcombank (Vietnam), enables banks to unify business lines and modernize around customer needs without vendor lock-in.

The company plans to expand its regional footprint to Hong Kong this year.

Backbase is a private fintech company, founded in 2003 in Amsterdam (Global HQ), with regional offices in Atlanta (Americas HQ), Cardiff, Dubai, Hyderabad, Kraków, London, Mexico City, Singapore (Asia HQ), Sydney, and Toronto.

Its engagement banking platform is a composable platform that empowers banks to accelerate their digital transformation through progressively modernizing their main customer journeys.

Synpulse is a global professional services company with more than 1000 employees from 21 offices who come from over 30 countries.

The firm collaborates with its clients to co-create digital experiences with innovative technologies and proprietary methods.

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