The Malaysia External Trade Development Corporation (MATRADE), in partnership with software developer Nazsoft Tech Sdn Bhd, and with the support of the Royal Malaysia Customs Department (RMCD), have launched MADANI Digital Trade (MDT), an integrated virtual showcase designed to strengthen Malaysian exporters’ access to global markets.

MATRADA said in a statement on last Thursday that MDT offers business matching functions, an e-marketplace, market intelligence on grants, training, market access and trade-related business solutions.

Minister of Investment, Trade & Industry (MITI) Tengku Zafrul emphasized the importance of digital trade in driving economic growth and its alignment with Malaysia’s trade and digital economy policies.

“Digital trade is a key enabler of Malaysia’s economic transformation, as outlined in the MADANI Economy Framework and MITI’s New Industrial Master Plan (NIMP) 2030,

“This initiative also supports Malaysia’s commitment to the ASEAN Digital Economy Framework Agreement (DEFA), positioning the country as a regional leader in digital trade. The MDT will enable our SMEs to expand market reach, enhance trade efficiency and accelerate digital adoption – ensuring Malaysia remains competitive in the global digital economy,” he said.

According to the statement, the Royal Malaysia Customs Department (RMCD) supports MDT by offering its users the possibility to access RMCD’s services via MDT.

This strategic partnership leverages on automation, artificial intelligence (AI) and data analytics to better support trade facilitation including access customs declaration for import, export, e-commerce as well as regulatory compliance.

Reezal Merican Naina Merican, Chairman of MATRADE, pointed out that the MDT aligns perfectly with our government’s strategy to leverage digital tools for greater market access and intelligence.

“This platform is a strategic approach that has the potential to empower our exporters of all sizes to connect with global markets, accelerate market diversification, and ultimately, achieve greater success in line with our target of increasing the digital economy’s contribution to gross domestic product (GDP) from 19.1 percent in 2019 to 22.6 percent by 2025,” he said.

Muhammad Nazrol bin Zawawi, Chief Executive Officer of Nazsoft Tech, echoed these words by pointing out that this strategic initiative can act as a comprehensive information portal, providing Malaysian exporters (MSMEs) with access to vital information, regulations and services.

“By among others consolidating grants, training, permits and up-to-date market intelligence, the platform enhances transparency and streamlines trade efficiency,” he added.

Key features of the MDT platform include a Virtual Engagement Platform that connects companies with MATRADE’s Premium Buyers and International Sourcing Programs (INSP), facilitating business to business (B2B) business matching and identifying potential buyer opportunities in diverse markets.

An e-Marketplace and Market Aggregator will also be provided to enable MSMEs to showcase and sell their products and services, bridging the gap between Malaysian brands and the global marketplace while allowing them to rapidly adapt to changing consumer preferences and market demands.

Another key feature is the Member Portal and Digital Trade Hub, a centralized portal that provides exporters with comprehensive information, grants and training, simplifies trade procedures and reduces costs for cross-border trade, giving Malaysian businesses the agility needed to pivot toward emerging opportunities in the green economy.

The platform also acts as a one-stop business solutions center that offers access to innovative shared services and solutions on environmental, social, and governance (ESG), IR4.0, trade financing, digital marketing, virtual assistants, and more, driving business growth and accelerating market diversification strategies.

The MDT also saw the introduction of its intelligence virtual assistant, MIVA. MIVA greets and assists all members who log in to navigate the platform, providing 24/7 real-time assistance to buyers.

According to the statement, the launch saw overwhelming industry participation, bringing together exhibitors, buyers, government agencies, trade organizations, financial institutions and logistics providers.

This reflects strong market interest and the platform’s potential to drive meaningful business connections and trade opportunities despite global volatility.

MATRADE was established in 1993 as the national trade promotional arm under MITI.

Its primary role is to assist Malaysian exporters in developing and expanding their export markets.

Nazsoft Tech is a Malaysian digital transformation consultancy and software development company, specializing in AI, internet of things (IoT), big data, and custom software solutions.

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