Malaysian digital media firm Catcha Digital Berhad announced Monday that it has entered into a conditional share sale agreement to acquire a 51 percent equity interest in Malaysia-based digital consultancy DS Services Sdn Bhd (Digital Symphony) for a cash consideration of MYR 22.95 million ($5.16 million).

Catcha Digital said in a statement that the acquisition provides significant cross-selling opportunities between Catcha Digital’s existing advertising client base and Digital Symphony’s clientele.

Catcha Digital and its subsidiaries will be able to offer Digital Symphony’s data-driven performance marketing solutions to its clients, while Digital Symphony can leverage Catcha Digital’s extensive digital media ecosystem and broad reach to enhance its offerings.

This data-driven synergy is expected to accelerate growth for both entities, giving advertisers a more intelligent, and results-focused approach to digital marketing.

According to the statement, the cash consideration is payable in three tranches across 24 months after the date of completion of the sale and purchase of shares, and is tied to the achievement of the expected net profit after tax (PAT) of Digital Symphony and its subsidiaries of MYR 4.5 million ($1.01 million) and MYR 4.5 million ($1.01 million) for the 12 months after completion and the period from 13th to 24th months after completion, respectively.

This transaction is expected to contribute positively to Catcha Digital’s earnings in the future.

Launched in 2017 by Kuhan Kumar, Digital Symphony is a data-driven digital marketing consultancy that operates in Malaysia and Singapore.

It specializes in performance marketing, leveraging automation, data analytics, and custom software solutions to help brands achieve their digital advertising goals.

The company offers solutions designed to enhance digital advertising efficiency through proprietary software and machine learning solutions.

Digital Symphony operates in key industries, including property development, automotive, and education, helping brands execute precision-targeted digital campaigns.

“Kuhan and his team have built a company that doesn’t just run ads—it runs highly optimised, data-driven campaigns that deliver real, measurable impact,

“With this acquisition, we’re doubling down on the power of data, automation, and machine learning to create even better solutions for advertisers,” said Patrick Grove, Chairman of Catcha Digital.

According to him, the combination of Digital Symphony’s result-driven performance marketing and Catcha Digital’s extensive audience reach is a game-changer for brands looking to scale their digital presence.

Kuhan Kumar, Founder and Chief Executive Officer of Digital Symphony, said that since its inception, the firm has been focused on delivering results for its clientele.

“The digital landscape moves fast, and the brands that succeed are the ones that can harness technology and data to make smarter marketing decisions,

“Partnering with Catcha Digital allows us to take our marketing solutions to the next level, reaching more advertisers and delivering even greater value,” he added.

The proposed acquisition also aligns with Catcha Digital’s vision to build the leading digital group in ASEAN, targeting the region’s fast-growing digital economy, valued at approximately MYR 1 trillion ($220 billion) according to Google, Temasek, and Bain & Company’s 2024 SEA e-Conomy report.

The group said it continues to seek strategic investments and proposed acquisitions that complement its existing segments while expanding its presence in the digital economy beyond digital media.

Catcha Digital is an investment holding company based in Malaysia, operates primarily in the digital media, advertising, and software sectors.

IMedia Asia Sdn Bhd, a subsidiary under its digital media and advertising sector, is a digital media company that offers integrated advertising solutions to major brands across various industries in Malaysia.

Its digital media assets include OhMedia, Nara Media, Weirdkaya, Goody25, The Reporter, and Ittify. Nexible Solutions Sdn Bhd, a subsidiary under the software sector, provides business-to-business software products to its customers.

Its flagship product, OutPerform, is an artificial intelligence-powered sales automation software that enables clients to manage new leads and customer relationships.

#DigitalMarketing #AdTech #DataDriven #ASEANBusiness #CatchaDigital