Soonshot, the international short-form K-drama platform, has teamed up with BytePlus, ByteDance’s enterprise arm, to fuse premium Korean storytelling with artificial intelligence (AI) technology.

Launching Monday in Singapore, this mobile-native app delivers 1–2 minute “snackable” episodes, turning smartphones into personalized K-content hubs and connecting Korean creators directly with audiences across Southeast Asia and beyond, the duo said in a statement.

Behind the platform is South Korean comedy icon and broadcasting veteran Lee Kyung-kyu, co-founder of ADG Company.

Drawing on his 45 years in entertainment, Lee taps into South Korea’s large creative ecosystem, including 3,000+ production professionals (directors, writers, cinematographers) and partnerships with major broadcasters like SBS, KT, and Kakao, plus access to 20,000+ webtoon IPs and emerging stars for fresh adaptations.

Soonshot uses BytePlus’s toolkit for seamless experiences, including AI personalization that tailors recommendations in real time, buffer-free streaming via global CDN even on spotty networks, and real-time analytics that help creators refine scenes based on viewer reactions.

“Soonshot brings the emotional depth of K-dramas at short-form speed,

“Inspired by China’s short-form boom, we’re elevating content with authentic K-flavor, powered by BytePlus tech to deliver what fans crave while building a sustainable, direct-to-fan model for IP value,” said Erica Park, Chief Executive Officer of ADG Company.

In under three months, Soonshot has attracted 110,000 users globally, with average sessions lasting 22 minutes—proving the draw of tech-enhanced short stories.

It is noted that Singapore’s status as Southeast Asia’s tech hub makes it the ideal starting point, fueling rollout to Indonesia, Thailand, Philippines, United States, and Japan.

The country’s strong digital penetration, advanced payment infrastructure, and influential media landscape make it a natural hub for premium K-content.

Localized features like multilingual subtitles ensure accessibility in a region where K-dramas dominate.

Indonesians spend six hours daily on mobile devices, with K-content claiming 30 percent of streams.

One in three young Thais watches daily; Filipinos generate over 100 million monthly K-hashtag views, and Singapore leads in per-capita spending.

Beyond streaming, Soonshot builds immersive fandoms through fan communities for chats and discussions, evolving into a full K-culture lifestyle platform.

Soonshot said it is more than another streaming app. It is building K-dramas into a global fandom movement, with a membership model that lets fans immerse not only in the stories but also in the culture around them.

“We prioritize long-term growth through fandoms and IP creation over quick profits,” Park added.

Amid surging mobile trends and the global K-wave, Soonshot said redefines entertainment, making every screen an AI-powered K-drama station.

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