WeLab, a Hong Kong-based fintech platform, and Google have announced an artificial intelligence (AI)-focus partnership to boost digital banking in the region, and advance WeLab’s goal of delivering AI-powered financial services to 500 million users by 2032.

The duo said in a statement on last Friday that the collaboration will involve WeLab leveraging Google’s advanced AI models and agents to rapidly accelerate every facet of its business — from optimizing core operations and innovating product design to boosting the efficiency of its marketing strategies — solidifying WeLab’s position as a technology leader in Asia Pacific.

WeLab will also leverage Google Cloud’s infrastructure and AI solutions to underpin its regional growth strategy as one of its preferred cloud partners.

Doing so will also allow WeLab to roll out its AI-powered solutions to new geographical markets quickly, giving it a vital edge in innovation over incumbent competitors.

To date, WeLab has already successfully established its business on Google Cloud in Indonesia, enabling WeLab to rapidly scale with performance, compliance, and security.

This milestone serves as a blueprint to support WeLab’s broader regional growth strategy across Asia.

“Our AI vision at WeLab is to enhance the adoption and diffusion of AI technology to amplify human potential,

“Our early efforts have already shown tangible benefits, based on our internal data, we estimate to deliver an impressive 42.4% efficiency gain for WeLab in the next five years,” said Simon Loong, Founder and Group Chief Executive Officer of WeLab.

“By partnering with Google, we can leverage its advanced AI and agentic capabilities to further accelerate adoption, explore new use cases, and deploy tools faster across our business ‒ empowering our teams to focus on higher-value analytical and creative work, driving cost savings, and ultimately delivering even greater value for our customers,” he added.

Under this collaboration, WeLab will deploy AI agents built with Google Cloud’s capabilities to accelerate time to value across a range of areas, starting with an internal AI Investment Research Agent that employees can consult for near-instant investment insights drawn from a combination of external trusted data sources as well as WeLab’s internal data.

WeLab’s AI Research Agent will be built with Gemini models on Vertex AI and Google’s Agent Development Kit (ADK) to ensure agents work seamlessly and precisely with one another.

WeLab’s financial solutions will also increasingly tap Google’s AI models to drive greater customer personalization and engagement across a range of disciplines including foreign exchange (FX), lending, and broader wealth management.

WeLab plans to develop AI agents that its customers can directly engage with for instantaneous, personalized financial insight and recommendations, democratizing access to high-quality financial research that was once limited to institutional and professional investors.

By embedding these capabilities directly into customer experiences, the partnership not only unlocks immediate innovation but also accelerates WeLab’s ability to expand into new markets, ensuring full compliance with local regulations and responsible AI frameworks, and advance its goal of creating an AI-first financial ecosystem that delivers truly personalized finance for everyone

“AI is creating immense opportunities for Hong Kong’s world-class fintech industry,

“We’re proud to support innovators like WeLab to leverage our full AI stack as they transform their business, from building new, secure, and personalized services to powering their marketing and customer growth, and continue on its growth in Hong Kong and the Asia Pacific region,” said Michael Yue, Managing Director and General Manager, Google Hong Kong.

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