CelcomDigi, Ericsson team up to enhance customer experience through AI-driven autonomous network

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Malaysian telecommunications firm CelcomDigi Berhad and Ericsson (Malaysia) Sdn Bhd have signed a memorandum of understanding (MoU) to collaborate on advancing autonomous network operations in Malaysia.

This initiative aims to utilize artificial intelligence (AI)-driven network analytics to optimize CelcomDigi’s network operations, enabling it to continue delivering superior network experience for its customers, CelcomDigi said in a statement on Monday.

It is noted that with imminent mass 5G adoption, network complexity continues to grow due to an increasing number of connected devices and diverse use cases.

To address this, CelcomDigi and Ericsson will jointly explore the development of advanced, intent-driven autonomous networks, leveraging AI and automation to deliver differentiated, high-quality connectivity services.

Key components of the collaboration include AI-driven automation – utilizing AI technologies to enhance network efficiency and optimize performance; 5G service assurance – ensuring superior, differentiated 5G services for enterprises and consumers; enhanced customer experience – improving service quality and operational efficiency through autonomous solutions.

As part of the collaboration, Ericsson will bring its global expertise and industry-leading AI intent-based operations (IBO) to accelerate the pace of developing the autonomous network operations.

The integration of AI-driven autonomous capabilities will also support CelcomDigi’s ongoing network integration and modernization efforts, building the nation’s leading digital network that delivers best-in-class experiences to Malaysian enterprises and consumers.

“Malaysia’s 5G adoption is accelerating, and thus it is critical that we evolve our network capabilities to manage increasing complexity while delivering a superior customer experience,

“As an extension of our ongoing partnership with Ericsson, we are taking steps towards intent-based autonomous networks, harnessing AI and automation to transform how networks operate, optimize performance, and improve sustainability,” CelcomDigi’s Chief Executive Officer Idham Nawawi said.

David Hägerbro, President and Chief Executive Officer of Ericsson Malaysia, Sri Lanka, and Bangladesh, said this collaboration with CelcomDigi is a strategic leap forward in the digital transformation of Malaysia.

“We are particularly excited about the potential to leverage AI technologies in autonomous network operations, which will further improve efficiency and customer experience,

“The MoU aims to drive operational efficiency enhancements, boost service quality, and elevate user experiences. Our commitment to Malaysia is unwavering, and through these collaborations, we aim to help CelcomDigi stay at the cutting-edge of digital innovation,” he added.

According to the statement, this collaboration reinforces CelcomDigi’s commitment in leveraging partnerships to drive innovation and support the nation’s transformation into a 5G-AI powered digital economy.

By pioneering autonomous network operations, CelcomDigi and Ericsson aim to set new benchmarks in network efficiency, service differentiation, and customer satisfaction.

 

#5GMalaysia #AINetworks #AutonomousOperations #CelcomDigiEricsson #DigitalTransformation

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