AnyMind Group, a Singapore-founded business process as a service (BPaaS) company for marketing, e-commerce and digital transformation, has on Tuesday announced five new appointments.

These are Ryuji Takemoto as Chief Product Officer, Shodai Fujita as Country Manager of Japan, Kiatisak Watcharapruk as Managing Director of Creator Growth, Masaki Okawa as Managing Director of Strategy, and Steven Tan as Managing Director of Fulfillment, the firm said in a statement.

The strategic appointments reflect the company’s continued focus to evolve into an artificial intelligence (AI)-native BPaaS company, including the enhancement of its presence and ecosystems in digital commerce and the creator economy, in addition to its established footprint in the marketing and publisher spaces.

“These appointments mark a significant step forward as we scale our solutions across Asia and beyond,

“With deep expertise in technology, digital commerce, and fulfillment, we’re strengthening the leadership we need to navigate the next phase of our growth and shape the future of how
business is done,” said Kosuke Sogo, Chief Executive Officer and Co-founder of AnyMind Group.

Takemoto was the first engineer to join AnyMind Group in 2016 and was most recently Managing Director of Product Development.

In his new role as Chief Product Officer, he will lead the company’s efforts to embed AI across all aspects of its operations, from driving the development of AI-powered products to streamlining internal processes, and scaling automation capabilities across the business.

He heads the product development team across AnyMind’s five engineering hubs in Tokyo, Bangkok, Ho Chi Minh City, Bangalore, and Hangzhou, and leads the artificial intelligence (AI) App Studio unit and strategic integration of AI across the company’s BPaaS model.

“As AnyMind advances our transformation to become an AI-native company, I am committed to accelerating this journey by deepening the implementation of AI technologies into our platforms and enhance feature sets, whilst improving our operational capacity and efficiency by equipping all levels of the company with AI and LLM capabilities, ultimately to deliver even greater value for our customers,” said Takemoto.

Fujita joined AnyMind Group as a fresh graduate after completing his double degree from Keio University and Bocconi University.

He started his journey with AnyMind in business development roles in Thailand and Vietnam, and was then tasked to establish the company’s influencer marketing business in Japan.

He will now be responsible for AnyMind Group’s entire business in Japan.

“As we enter a new phase of growth driven by AI and operational excellence, I’m excited to accelerate innovation across our offerings and further unlock value for our customers and ecosystem in Japan,” he said.

Meanwhile, Kiatisak Watcharapruk will replace Punsak Limvatanayingyong, who leaves the company after close to six years.

As Managing Director of Creator Growth, Watcharapruk will lead the company’s business unit that supports content creators, including the business unit’s global direction and strategy.

As of December 2024, the company works with over 2,900 creators.

“AnyMind Group has established itself as a leader in empowering creators, and I’m particularly excited to harness the power of AI to optimize content creation, distribution, and monetization, driving further growth and creating even more opportunities for creators to thrive,” said Watcharapruk.

In his newly created role, Masaki Okawa will be responsible for driving the company’s overall strategy, prioritizing its e-commerce business, regional sales with scale, as well as key emerging markets.

“I aspire to be a catalyst to take AnyMind to the next level and become a world-renowned AI-native BPaaS company, by integrating AnyMind’s innovations and my extensive experiences of general management, business/organization development and marketing,” said Okawa.

Steven Tan, Managing Director of Fulfillment, AnyMind Group, and Chief Executive Officer of Arche Digital Steven Tan, who joined AnyMind Group through the acquisition of Arche Digital, where he
remains the Founder and Chief Executive Officer, will take on an additional role as Managing Director of Fulfillment for AnyMind Group.

In his newly created role, Tan will lead the company’s business strategy for fulfillment, including warehousing, storage and distribution.

AnyMind Group also provides customers with international shipping platform, AnyLogi.

Tan also founded Malaysia-based Arche Digital in 2015, and has developed considerable expertise in the fulfillment space. He will continue to lead Arche Digital as Chief Executive Officer.

“We’re taking a strategic step to drive further operational excellence and sustainable scalability,

“I’m looking forward to using my expertise to deliver further innovation in our fulfillment operations, enhancing our online capabilities from AnyLogi with offline infrastructure across the region,” he said.

These moves closely follow the appointment of Lan Anh Nguyen as Country Manager of Vietnam in February 2025.

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