Antom, a provider of unified merchant payments and digitization solutions under Ant International, and Adobe, an American computer software company, have announced a strategic partnership to launch an optimized payment experience and tailored digital marketing offerings for Adobe’s customers across Asia.

Antom said in a statement on Tuesday that its unified payment solutions help Adobe enhance flexibility and accessibility for more customers and achieve further growth.

Besides, Adobe and Antom will explore artificial intelligence (AI)-powered promotions through A+ Rewards to enhance user engagement.

According to the statement, Adobe will integrate localized payment solutions to strengthen its global footprint with its user-centric approach.

Leveraging Antom’s comprehensive acquiring network, advanced payment technology and broad local payment method coverage across Asia, this partnership will help Adobe optimize transaction flows, increasing conversion rates, and ensuring fast, secure and cost effective payment settlement.

In the first phase of the collaboration, eight new alternative payment options will be rolled out across eight key Asian markets, including AlipayHK (Hong Kong SAR, China), DANA (Indonesia), GCash (the Philippines), Kakao Pay (South Korea), Momo (Vietnam), PayPay (Japan), Touch ‘n Go (Malaysia) and True Money (Thailand).

Moving forward, both companies may explore opportunities to introduce additional payment methods to include credit cards, bank transfers, digital wallets, and more.

“Through this partnership, we aim to make Adobe’s advanced tools more accessible to a broader customer base in high-growth markets,

“Adobe’s AI strategy aligns closely with our commitment to supporting merchants with unified payment solutions powered by AI, and we look forward to driving greater synergy together,” said Gary Liu, General Manager of Antom, Ant International.

He also said the firm works with global industry leaders to enhance their presence and advance digital innovations in Asia and beyond, and the partnership with Adobe is part of that effort.

“We look forward to enabling professionals and enterprises, especially small businesses, to adopt cutting-edge technology and fully unlock their potential,” he added.

Beyond payments, the two parties will explore opportunities to introduce Adobe into Antom’s A+ Rewards, an in-App digital marketing platform powered by privacy-preserving computing and AI technologies.

It connects brands with hundreds of millions of e-wallet users by embedding with leading e-wallets in Asia.

This collaboration is expected to help Adobe improve customer acquisition and engagement through targeted campaigns integrated into users’ everyday digital payment experiences.

“At Adobe, we’re always looking to deliver elevated and localized experiences for our customers,

“As our base of customers in Asia fast expands, we’re excited to announce our partnership with Antom to integrate localized payment options for our customers and unlock new growth opportunities in the various markets we’re expanding with Antom into,” said Matt Wegner, Vice President, Global Payments, at Adobe.

Overall, the Antom-Adobe partnership will enhance accessibility to creative professionals, businesses and educational institutions, helping them leverage Adobe’s products with greater flexibility.

Region-specific payment options built on Antom’s robust payment infrastructure will allow Adobe to respond to the evolving needs of customers in the Asia market via an omnichannel marketing approach that will deploy curated offers and content that is supported by their most preferred payment methods.

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