Databricks, the global data and artificial intelligence (AI) company, is expanding its presence in ASEAN by announcing plans to enter Indonesia.

The firm said in a statement on Wednesday that to meet the data, AI and governance demands of Indonesian enterprises, the Databricks Data Intelligence Platform will be available in the AWS Asia Pacific (Jakarta) Region in early 2025.

As generative AI adoption gains momentum, it noted Indonesian organizations are increasingly recognizing data as a critical driver of competitive advantage and innovation in the digital economy.

This expansion marks a significant milestone in Databricks’ commitment to the ASEAN region.

With this expansion, Databricks aims to empower a broader set of Indonesian organizations to harness the full potential of their data and AI capabilities.

The firm’s customers in ASEAN including Standard Chartered Bank, Ikano Retail (IKEA franchise), Maya, and Xendit.

They are already leveraging the Databricks Data Intelligence Platform on AWS to drive digital transformation, enhance operational efficiencies, and unlock new business opportunities.

Databricks recently expanded its partnership with AWS. Indonesian enterprises can now leverage new capabilities, including faster development of custom models using Databricks Mosaic AI on AWS Trainium chips.

This allows customers to pretrain, fine-tune, and deploy large language models (LLMs) on their own data with improved cost performance.

Enhanced integrations on AWS Marketplace also streamline the adoption of Databricks, enabling businesses to run generative AI applications at scale while maintaining full control over their data and intellectual property.

“This expansion reflects our commitment to not only deepen our footprint in the region but also help Indonesian enterprises unlock the full potential of their data through advanced analytics and AI-driven insights, enabling them to transform their businesses in an increasingly digital economy,” said Cecily Ng, Vice President and General Manager of ASEAN and Greater China, Databricks.

This expansion came after the firm achieved more than 70 percent annualized growth over the past three years, driven by a surge in demand for data intelligence.

“We’re thrilled to support Databricks’ expansion into Indonesia which reinforces AWS’s IDR$71 trillion investment in the AWS Asia Pacific (Jakarta) Region,

“By building the Databricks Data Intelligence Platform exclusively on AWS in Indonesia, we are committed to supporting Databricks and our joint customers to securely manage data locally, and drive digital and AI innovation that addresses industry needs,” said Kirsten Gilbertson, Head for Partner Management, ASEAN, AWS.

The Databricks Data Intelligence Platform democratizes access to analytics and intelligent applications by marrying customers’ data with powerful AI models tuned to the unique characteristics of their business.

The platform is built on a lake house foundation of open data formats and open governance to ensure that all data is completely within the customers’ control.

The platform is also available on AWS Marketplace, a curated digital store where customers globally, including Indonesia, can find, buy, deploy, and manage cloud solutions from Databricks.

More than 10,000 organizations worldwide — including Block, Comcast, Condé Nast, Rivian, Shell and over 60 percent of the Fortune 500 use the Databricks Data Intelligence Platform to take control of their data and put it to work with AI.

Databricks is headquartered in San Francisco, with offices around the globe, and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow.

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