ByteDance’s Melolo aims to expand the global reach of China’s popular short drama format, offering fast, engaging storytelling. ByteDance has entered the international short drama scene with the launch of Melolo, a free-to-watch app tailored for global audiences. Released in November 2024, Melolo marks ByteDance’s first short drama platform outside China, modeled after the successful domestic app Hongguo Short Drama. It is managed by Poligon, ByteDance’s...