China’s collectible card craze: Kayou and major IPs drive a...

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2024-11-18 08:02:44

China’s collectible card craze: Kayou and major IPs drive a growing market

A trading card resurgence led by China’s youth could ignite a new pop culture wave. Inside a Kayou flagship store in Beijing on a weekend, young visitors peruse thick binders filled with collectible trading cards from diverse IPs. They come to trade, chat, and expand their collections—a hobby sparking fresh connections for China’s next generation. For many, trading cards are...

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