As Amazon and Temu push into Africa, Jumia retreats to core markets

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2024-11-20 16:28:16

Jumia’s path to profitability grows steeper as foreign competitors make inroads across the continent. As global businesses pivot toward Africa, Jumia, the continent’s homegrown e-commerce leader, is carving its own niche. Dominating with over 24% of Africa’s e-commerce market, Jumia has solidified itself as a central figure in the region’s online shopping landscape. In...

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