Imitation is a form of recognition, says Lululemon exec as brand...

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2024-11-26 08:09:06

Imitation is a form of recognition, says Lululemon exec as brand scales in China

Through innovation and localization to serve unmet needs, Lululemon has advanced from selling yoga pants to becoming a major brand in China and beyond. In the winter of 2022, fate took an unexpected turn. As Canada’s Olympic team entered the stage in signature maple red attire, a frenzy for their matching down jackets began. The buzz was like a butterfly flapping its wings, setting off...

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