Douyin E-commerce clarifies ad revenue rumors amid online speculation

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2024-12-05 13:09:37

The platform refuted claims tying its ad revenue solely to e-commerce, highlighting its diverse revenue streams and evolving ecosystem. A short video has recently been circulating online, alleging that Douyin E-commerce achieved RMB 2 trillion (USD 280 billion) in gross merchandise value (GMV) and generated RMB 400 billion (USD 56 billion) in ad revenue, accusing the platform of imposing...

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