GrabAds expands partnership with GroupM to power geo-based audience...

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2024-12-10 10:59:34

GrabAds expands partnership with GroupM to power geo-based audience data

GrabAds, the advertising arm of Singapore-based superapp Grab, will expand its strategic partnership with GroupM, WPP’s media investment group, to help the latter’s clients unlock the power of Grab’s retail media network (RMN) capabilities for brand, performance and business growth. As part of the expanded partnership, GrabAds will enhance its first-party audience data with...

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