How LVMH turned “ugly” Birkenstock into a luxury brand

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2024-12-15 07:03:53

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage. “How did LVMH turn Birkenstock from boring to luxury?” This question, posed on the social media platform Reddit, stirred significant debate. Whether Birkenstock warrants the luxury tag can be subjective, but over the past three years,...

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