Chinese brands face mixed fortunes in Southeast Asia’s...

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2024-12-17 02:21:03

Chinese brands face mixed fortunes in Southeast Asia’s complex markets

Success in Southeast Asia demands a delicate balance of e-commerce expansion, deep localization, and overcoming supply chain hurdles. When the tide of speculative capital subsides and predictions of explosive growth fail to materialize, some players inevitably clear out, while new ones, sensing opportunity, move in. The brightest story of Chinese brands venturing into Southeast...

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