Only 21% of marketers fully utilize marketing data and analytics....

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2025-06-15 05:37:14 -

Only 21% of marketers fully utilize marketing data and analytics. How can SMEs bridge the gap between desire and actual use?

Singapore’s SMEs have made huge progress in embracing digital tools like CRM systems, analytics dashboards, and marketing automation under the Smart Nation vision. But the reality is, tools don’t equal transformation. The Yahoo Singapore Digital Marketers Pulse study shows only 21 percent of marketers fully utilize their data; the rest are drowning in numbers without clear...

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