WeChat tests gifting feature ahead of holidays, sparking new...

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2024-12-23 13:03:42

WeChat tests gifting feature ahead of holidays, sparking new e-commerce potential

WeChat’s new feature streamlines product gifting on its platform, leveraging its social ecosystem to enhance shopping convenience and drive merchant engagement. As major holidays approach, Tencent’s WeChat and its Chinese counterpart, Weixin, have officially begun beta testing a gifting feature for WeChat store products. This feature, designed to simplify the process of sending...

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