How does Douyin fuel omnichannel growth for brands?

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2024-12-24 11:57:10

Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels. Where there are people, there is business. When people change, so does business. Starting last year, whispers of “business becoming harder” shifted from isolated complaints among individual merchants to a growing societal consensus. Rising...

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