Japanese noodle chain cooks strategy to “endure” Hong...

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2024-12-30 17:02:54

Japanese noodle chain cooks strategy to “endure” Hong Kong downturn

Mita Seimenjo introduces its latest shop design and viral dish from Japan. A retail downturn in Hong Kong has hit myriad businesses, including restaurant operators that have seen their clientele abandon them for trips across the border, where their cash goes further. One noodle chain operator from Japan is striving to ride out the slump, in part, by emphasizing its “Japanese-ness”...

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