Cracking the crux of AI adoption: Can mobile marketers strike a...

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2025-08-25 00:25:27 -

Cracking the crux of AI adoption: Can mobile marketers strike a balance between innovation and privacy?

Similar to its neighboring regions, Southeast Asia is at an inflection point in mobile marketing. As AI becomes more accessible and embedded in everyday tools, marketers across the region are tapping into its potential to improve performance outcomes. However, this surge in adoption comes with a parallel responsibility: upholding data privacy, ensuring consumer transparency, and safeguarding...

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