Bosideng’s luxury pivot: Can Moose Knuckles elevate its...

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2025-01-08 13:50:06 -

Bosideng’s luxury pivot: Can Moose Knuckles elevate its outdoor game?

Partnering with the Canadian luxury brand could bolster Bosideng’s entry into high-end outdoor apparel, but risks loom over execution and identity. “You won’t find authentic clothes like this unless you’re in Canada.” The remark came as “L,” a cross-border trader speaking to 36Kr, swiped through recent WeChat orders. Among them, a ski jacket from...

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