Entrepreneurs turn influencers: The new face of marketing?

added blog Networking

2025-01-10 15:07:25 -

From Sohu’s Charles Zhang to Xiaomi’s Lei Jun, CEOs are embracing influencer roles to authentically drive brand visibility and engagement. On December 23, Charles Zhang posted 64 updates on his personal Sohu video account. This flurry of activity followed the conclusion of the 2024 Sohu Fashion Awards the day before. Many of Zhang’s updates included interviews and...

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