The pay behind play: Evolving content monetization

added blog Games

2025-04-14 04:19:19 -

Mobile gaming is a lucrative industry, projected to reach $270 billion by 2032. Surpassing the combined value of the video and music industries, mobile gaming’s growth is moving full steam ahead. Its ubiquity has transformed how we play and, crucially, how we pay. Forget one-time purchases; gamers today transact frequently in a free-to-play world. Yes, you heard it right – gamers...

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