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2024-12-23 13:01:28

GoodMe targets IPO reboot despite China’s tea market shakeout
With a renewed focus on profitability and expansion in lower-tier cities, GoodMe seeks to bolster investor confidence ahead of its anticipated listing. GoodMe has resumed its efforts to go public after its earlier IPO application expired. The tea brand updated its prospectus on December 15, as disclosed in filings with the Hong Kong Stock Exchange. The China Securities Regulatory...

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2024-12-24 11:57:10

How does Douyin fuel omnichannel growth for brands?
Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels. Where there are people, there is business. When people change, so does business. Starting last year, whispers of “business becoming harder” shifted from isolated complaints among individual merchants to a growing societal consensus. Rising...

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