Singapore-based superapp Grab and global soft drink manufacturer Coca-Cola are advancing their strategic partnership in Southeast Asia to better engage today’s increasingly hybrid shoppers.
The duo said in a statement on Wednesday that the partnership will combine Coca-Cola extensive offline retail presence with Grab’s expansive online network to create unique experiences for...
GrabAds, the advertising arm of Singapore-based superapp Grab, will expand its strategic partnership with GroupM, WPP’s media investment group, to help the latter’s clients unlock the power of Grab’s retail media network (RMN) capabilities for brand, performance and business growth.
As part of the expanded partnership, GrabAds will enhance its first-party audience data with...
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