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2024-12-05 13:09:37

Douyin E-commerce clarifies ad revenue rumors amid online speculation
The platform refuted claims tying its ad revenue solely to e-commerce, highlighting its diverse revenue streams and evolving ecosystem. A short video has recently been circulating online, alleging that Douyin E-commerce achieved RMB 2 trillion (USD 280 billion) in gross merchandise value (GMV) and generated RMB 400 billion (USD 56 billion) in ad revenue, accusing the platform of imposing...

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2024-12-24 11:57:10

How does Douyin fuel omnichannel growth for brands?
Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels. Where there are people, there is business. When people change, so does business. Starting last year, whispers of “business becoming harder” shifted from isolated complaints among individual merchants to a growing societal consensus. Rising...

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