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2024-12-05 13:09:37

Douyin E-commerce clarifies ad revenue rumors amid online speculation
The platform refuted claims tying its ad revenue solely to e-commerce, highlighting its diverse revenue streams and evolving ecosystem. A short video has recently been circulating online, alleging that Douyin E-commerce achieved RMB 2 trillion (USD 280 billion) in gross merchandise value (GMV) and generated RMB 400 billion (USD 56 billion) in ad revenue, accusing the platform of imposing...

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2024-12-10 10:59:34

GrabAds expands partnership with GroupM to power geo-based audience data
GrabAds, the advertising arm of Singapore-based superapp Grab, will expand its strategic partnership with GroupM, WPP’s media investment group, to help the latter’s clients unlock the power of Grab’s retail media network (RMN) capabilities for brand, performance and business growth. As part of the expanded partnership, GrabAds will enhance its first-party audience data with...

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