OnPoint, a Vietnam-based E-commerce enabler, has on Wednesday officially announced its acquisition of CREA, a Thailand-based e-commerce enabler, to strengthen its e-commerce leadership in Southeast Asia.

OnPoint said in a statement that this strategic partnership combines two industry powerhouses, creating a best-in-class ecosystem of solutions that will help global and regional brands thrive in Southeast Asia’s dynamic and fast-evolving digital landscape.

Together, OnPoint and CREA serve more than 250 brands, backed by a robust workforce of 600+ in-house employees and more than 1,000 outsourced personnel specializing in warehousing, livestreaming, and end-to-end e-commerce operations.

According to the statement, OnPoint and CREA stand out as leading forces in Southeast Asia’s e-commerce and social commerce ecosystem, renowned for their robust comprehensive e-commerce solutions.

Their commercial and marketing solutions incorporate advanced artificial intelligence (AI)-driven tools designed for content creation, livestreaming, and tailored consumer engagement, reflecting a strong commitment to leveraging technology for enhanced operational efficiency, shopper engagement, and customer experiences.

Both companies are part of a selected group of enablers known for their financial stability, profitability, and scalability; with Onpoint backed by SeaTown Private Capital Master Fund, a private equity fund managed by SeaTown Holdings International Pte. Ltd.

SeaTown is a leading Asia-focused alternative investment firm owned by Seviora Holdings, Temasek’s asset management group.

“This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership,

“By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region,” said Tran Vu Quang, Founder and Chief Executive Officer of OnPoint.

Aimone Ripa Di Meana and Alessandro Piscini, Co-Founder and Co-Chief Executive Officer of CREA, said this partnership goes beyond the integration of two businesses; it represents a fusion of shared visions and aligned values.

“Together, we are building a unique value proposition that blends CREA’s local insights and operations with OnPoint’s social commerce expertise and robust financial, and technological foundation to help brands achieve sustainable success,” they added.

In the next five years, OnPoint and CREA aim to become Southeast Asia’s leading and most innovative e-commerce solutions providers.

This partnership marks the dawn of a new era in e-commerce enablement, where innovation meets purpose.

Together, OnPoint and CREA will empower global and regional brands to not only thrive but lead in the ever-evolving digital economy of Southeast Asia.

With bold ambitions to serve over 600 million consumers and facilitate social, and cross-border commerce, this collaboration is a testament to our unwavering commitment to shaping the future of commerce.

Their shared journey is fueled by the passion to build a dynamic, inclusive, and sustainable digital ecosystem that inspires growth, unlocks opportunities, and leaves a legacy for generations to come, said the statement.

It is noted that from 2024 to 2030, Southeast Asia’s e-commerce market is poised for rapid expansion, with the region’s gross merchandise value (GMV) projected to grow significantly.

The region’s e-commerce is expected to reach $370 billion GMV by 2030 under favorable conditions, according to the e-Conomy SEA 2024 Report by Bain & Company, Temasek, and Google.

Founded in 2017, OnPoint provides a one-stop solution that enables consumer brands to accelerate their online growth on multiple channels, including e-commerce marketplaces, social media platforms, and brand-owned websites.

The firm’s capabilities encompass all aspects of the e-commerce value chain ranging from the set-up and operations of a brand online store, to managing digital marketing campaigns, customer services, and livestreaming services.

After a successful Series B round in 2022 with a total investment of up to USD 50 million, the company focused on improving its omni-channel marketing and sales solutions to better serve brands and consumers.

Founded in 2019 by seasoned e-commerce veterans Aimone Ripa di Meana and Alessandro Piscini, CREA provides a e-commerce and digital marketing solutions across Thailand, Malaysia, and Singapore.

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