Geely integrates Lynk & Co into Zeekr to streamline EV strategy

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2024-11-19 02:27:49

Brand consolidation becomes critical as Geely aims to boost efficiency and tackle intensifying competition in the EV market. Geely has unveiled a roadmap to sharpen brand identities, streamline equity structures, and enhance operational efficiency through mergers and restructuring. The latest development in this transformation is the integration of Lynk & Co into Zeekr, now led by Zeekr...

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