Geely integrates Lynk & Co into Zeekr to streamline EV strategy
Brand consolidation becomes critical as Geely aims to boost efficiency and tackle intensifying competition in the EV market. Geely has unveiled a roadmap to sharpen brand identities, streamline equity structures, and enhance operational efficiency through mergers and restructuring. The latest development in this transformation is the integration of Lynk & Co into Zeekr, now led by Zeekr...
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